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Motorola to launch new version of RAZR flip phone on June 9

Do you remember the Motorola RAZR? You might be thinking about the Verizon-branded devices from a few years back, but we’re actually referring to the feature phone that first arrived some 12 years ago.

motorola razr

More than a decade ago, it was the phone everybody wanted to have. It was the Cadillac of feature phones – no, make that the Ferrari of feature phones. It was stylish, sporty, and performed like a mofo compared to the feature phone competition. But when the iPhone first arrived in 2007, some three years after RAZR’s debut, the onetime king of the feature phones suddenly became the king of nothing, as Seals and Crofts had sung about some four decades ago. Now, it would appear that the RAZR flip phone is making a comeback, but this time returning as a smartphone.

Like Motorola’s Droid series of phones (mainly branded as Verizon devices but made by Motorola), there is a possibility that we may be seeing the rebooted RAZR flying the colors of Lenovo, which had purchased Motorola from Google. But what about those specs ‘n’ features? Details on the new phone are mostly unknown, except for the fact it will be an Android device, and that it’s scheduled to arrive at a Lenovo press event on June 9. So why all the hype in the run-up to this launch event early next month?

To put it simply, the RAZR was a big hit. It sold over 130 million units in its run from 2004 to 2008, meaning it sold more in the second half of its run than in the first half, when it sold over 50 million units. And it did spawn a few sequels, including the RAZR2 shown above, a device launched for the 2007 model year. Now do you remember what we said above about the device being the Ferrari of feature phones?

That’s pretty much on point, as RAZR was marketed as a “fashion phone.” And even if the original feature flip phone from Motorola did go to the way of the dinosaur, the brand name was still used in Motorola and Verizon’s co-branding efforts, before Big Red’s Motorola exclusives were simply called Droids. So there’s still a market for people who want a revival of the RAZR as a flip phone, albeit with a smartphone-centric set of fundamental specs and selling features.

At this point in the game, we don’t think the return of RAZR will help Motorola return to prominence against the likes of Apple and Samsung, or help Lenovo get more exposure outside of Asia. But it’s bound to draw a lot of interest as we continue on the run-up to its June 9 launch and eventual release, presumably a couple weeks thereafter. Now all we need to know are the technical details and the design, which should show up in the form of leaks in the coming weeks.

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